|
The training component of the EYB programme
consists of the four modules:
The five modules are closely interrelated and
should normally all be dealt with in training. The growth
entrepreneurs will have clear plans for strengthening the
business in all four functional areas upon completion of the
training component of the programme, and will have specific
expansion plans built on strengthened business functions.
For all the 4 modules, the appropriate content is systematically
presented with the following format and consistency
- Content covering the business concepts in
each chapter, using examples, illustrations and cross references
- Exercises on content above
- A Case Study outline in Chapter 1 and captions
in subsequent chapters
- Exercises on the Case Study
- Exercises on one’s own business
- Instruction to develop Growth Plan
More importantly, each module ends with
a business growth plan, which enables participants to design
strategies of what they will do in their own businesses to
achieve business expansion. The growth plans emanating from
the 5 individual training modules will constitute the growth
plan for the enterprise. The 5 modules are;
Strategic Management
This is the access point for the EYB programme.
Organizations that have a vision to expand need to develop
strategies to manage the expansion. The areas that are covered
in the module include
- Development of the vision and mission, goals
and objectives of the organization
- The process of conducting environmental
analysis, industry analysis, SWOT analysis, identifying
key industry success factors and key competencies and strategic
competitive advantages for the organization
- Deciding on the generic growth strategy
for the organization
- Aligning the organizations’ key functional
areas (marketing, human resources and finance) to support
the chosen growth strategy.
- At the end, a growth plan for the business
is developed.
Training delivery takes place within approx.
2 days, including a business game simulation.
Marketing Management
This is the second module. The marketing function
in any enterprise is critical as it ensures that the business
continues to generate new opportunities and maintain existing
customers to ensure sustained operations. The Marketing Management
module is designed to assist enterprises to build and strategically
focus the marketing function to the chosen growth strategy.
The areas that are covered in the marketing management module
include
- Defining marketing objectives
- Analyzing and understanding the market environment
of the organization
- Analysing and understanding the organization’s
existing and future products
- Deciding on the marketing growth strategy
that supports the strategic growth strategy identified in
the Strategic Management module. This can be either of the
following (or a combination of):
(a) Market Penetration – expanding the market share
of existing products in existing market
(b) Market Development – developing new markets for
existing products
(c) Product Development – developing new products
for existing markets
(d) Diversification – developing new products for
new markets
- Developing and aligning the marketing mix
variables to support the selected marketing growth strategy.
The marketing mix variables are Product, Place (Distribution),
Promotion and Price.
- Implementing marketing-oriented sales techniques
that result in customer satisfaction and customer retention
by ensuring that the business meest customer needs and wants.
- The marketing growth plan
Training delivery takes place within approx.
2 days, including game sessions.
Operations
Management
Operations Management puts into action and connects
all the business functions together. These functions include
Strategic Management, Marketing Management, Human Resources
Management and Financial Management.
Operations Management is concerned with managing
the transformation process to create output out of the resources
put in the business. These resources, that can be referred
to as the five P’s of Operations Management are People,
Plants, Parts, Processes, and Planning. The Operations Management
module will take GOEs through all the essential elements of
OM including the following:
- Strategic capacity plan
- Identifying operational bottlenecks for
growth as follows;
- Order intake
- Procurement
- Storage and inventory control
- Production
- Distribution
- Safety and health
- Information and automation
Training in OM takes place within 3-4 days and
the output is an Operations Management growth plan.
Human Resources Management
Business organizations are essentially driven
by human beings. Human beings employ the organization’s
capital and other resources to achieve outputs. They have
needs, wants and desires, which must be matched with the organizational
goals and objectives in order to achieve optimum performance
and output by the employees. Any organization’s human
resources are the most important resource that they have.
The Human Resources module will take participants through
all essential human resources functions including the following:
- Defining Human Resources objectives
- How to design dynamic organizational structures
to support the business growth strategy
- Planning for human resources needs in line
with growth
- Recruitment and selection procedures for
productive staff
- Training and development of productive staff
- Enhancing performance through motivation
and participation
- Communication with staff to enable growth
- Establishing effective work relationships
required for growth
- Maintaining employee records and administration
- Human resources growth plan
Training delivery takes place within approx.
2 days, including game sessions.
Financial Management
As the business grows, the management of finances
becomes very critical to the organization. This is so because
the business may inevitably require internal and / or external
finance to fund its growth process. In addition, with business
growth arising from increasing sales and profits, more money
flows in and out of the business. The Financial Management
module introduces growth-oriented enterprises key aspects
of financial management to support growth, such as
- Defining finance growth objectives
- Analyzing and interpreting financial statements
for growth
- Financial planning and control for growth
- Capital investment appraisal techniques
- Management of working capital
- How to source finance for business growth
- How to safeguard business resources.
Training delivery takes place within approx.
3-4 days, including game sessions.
Who to participate in
the training modules?
The training is primarily meant for owners and managers of
businesses. As an owner or Director, you may want to decide
to participate yourself only. However, if you have functional
managers or other important staff in your business who can
benefit from the programme, we do recommend that you also
enrol them for the programme. In particular if you have line
managers responsible for marketing, Operations ,human resources
management and finance, we strongly recommend that they participate
at least in the area of their expertise and responsibility.
This way you will build a good technical working relation
with them in these areas upon completion of the EYB course.
|
